Major Victory For The Taxi Trade, Over Who Can Call Themselves A Taxi..... By Jim Thomas

Seem a Minicab company can no longer pretend to be a Taxi!

Well done to everyone who made the effort to put in a complaint to the ASA, after it was shown Addison Lee had changed the heading on their download sites for their minicab app. 

Well Done to Advertising Standards Authority who have told Addison Lee to remove the WORD TAXI from Addison Lee's advertising as they are Private Hire and not Taxis. 

The decision shows just how inadequate and incompetent TfL are as licensing administrator. We've known for a number of years that TfLTPH have been biased against the Taxi trade and have relaxed regulations in respect of Private Hire minicab operators. In extreme cases they've even turned a blind eye. 

Drivers complained about Addison Lee to TfLTPH Twitter account and were told by the account operator that Addison Lee were right to call themselves Taxis although no other explanation was given and on investigation, no one at TfL was willing to put their name to this statement. 

The Advertising Standards Authority has upheld the regulation set down in the Private Hire Act 1998 which clearly states that Private Hire Operators and Derivers can not use the words Taxi, Taxis, Cab or Cabs in any form to advertise for trade. 

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