London Taxi PR launches ‘The Knowledge’ campaign
London Taxi PR is delighted to announce that it is launching a new campaign this month (July), titled ‘The Knowledge’ – Become a London Taxi Driver, this will promote, signing up to The Knowledge, the infamous Test each applicant must pass to become a licensed London Taxi driver.
The campaign also highlights that ‘The Knowledge’ is in fact inclusive and open to all, regardless of their gender, religion or ethnicity.
All images used in the campaign have been provided by Terry Gibbins, a passionate & Proud London Taxi driver and Photographer, who has been photographing drivers for several months. He came to London Taxi PR with the idea for a campaign.
Once again London Taxi PR have teamed up with 8 outdoor media who will provide 29 large format digital billboards across Central London. The campaign which will run for a month, will feature London Taxi drivers of all genders and ethnic origin, which reflect the current diversity within the trade, with the headline “I did it, so can you”.
The aim of the campaign is to encourage more people to sign up to do ‘The Knowledge’ & become a London Taxi driver. We believe the job offers great opportunities for all who are prepared to put in the work and meet the high standards required of the profession to be a licensed London Taxi driver.
All previous campaigns have already achieved significant publicity, illustrating that licensed London Taxis are not only safe, distinctive, instantly recognisable, and incredibly easy to hail, either by hailing from the street or through an app, but that they also have a fantastic historic profile, dating all the way back to the 17th Century.
This new campaign also follows the recent culmination of London Taxi PR’s latest initiative, which involved street level advertisements at some 80 Bus Stop sites across Central London in conjunction with JCDecaux, together with a social media campaign, #lookforthelight, alongside the advertisements.
This latest launch also comes on the back of two success major award wins for London Taxi PR, most recently having been crowned Best Transport PR Agency 2018 – London, in the Business Excellence Awards organised by Acquisition International (AI) magazine. This followed London Taxi PR’s previous win earlier this year for The Best Public Transport Promotions Group – England, in the Air Transport Awards.
Both awards validate the significance and importance of the work that London Taxi PR are doing in promoting their trade through the media and other outlets.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used by London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
London Taxi PR was established in March 2015 by two licenced London Taxi drivers of many years standing - Lee Sheppard and fellow cabbie Gary Long, London Taxi PR is seeking to raise awareness to the public, tourists and visitors to the capital by illustrating the advantages that can be provided by using the iconic London Taxi’s. These Taxis are affectionately known as London’s Pride, and this has been used to significant effect as a catchphrase in their campaign material.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
The campaigns have included; Digital Taxi rooftop advertisements that were provided by Verifone Media; an advertising campaign through JCDecaux on telephone kiosks situated around London’s West End; two campaigns with British Airways involving advertising in their High Life magazine and posters in Terminal 5 Business Lounge, followed by a full-page advertisement again in High Life; a full-page advertising campaign in The London Magazine (high end property and residential title); a 3-month digital billboard campaign in conjunction with 8outdoor media, showcasing the London Taxi trade on three digital billboards in and around West London; and finally with Clear Channel UK which involved advertisements on phone boxes and digital pop up banners. There has also been a full-page advertisement and editorial campaign run within the leading Travel and lifestyle magazine, Inspired Travel.
Several distinctive tag lines have also been used in promotions, including; Take a ride in London’s Pride and #lookforthelight.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers who care about their industry.
For more information on London Taxi PR and their campaigns, please visit their website http://londontaxipr.com
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